Welcome to another episode of our podcast, hosted by Emmanuel Scuto, the CEO and founder of WeYield, the leading revenue management company specializing in the car rental industry.
In this enlightening episode, Emmanuel engages in a captivating conversation with Marcos del Cid, Managing Director of Niza Cars in Spain. Niza Cars, originally based in Malaga and expanding to Barcelona in 2019, stands out as an independent car rental company with a rich history dating back to the 1960s when it was founded by Marcos' father.
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Marcos shares the remarkable journey of Niza Cars, from its humble beginnings to its growth into a local powerhouse and subsequent challenges faced during the internet revolution, leading to bankruptcy in 2014. However, under the stewardship of Moventia, a prominent mobile group in Barcelona, Niza Cars underwent a revival, leveraging its direct channels and innovative marketing strategies to connect with consumers and regain its footing in the market.
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A key highlight of Niza's success story has been its pioneering inclusive product, "pay what you get," which emphasizes transparency and clarity for customers, transcending the mere transactional nature of pricing to focus on value and customer satisfaction.
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Furthermore, Marcos delves into the evolution of revenue management (RM) at Niza Cars, emphasizing its pivotal role in optimizing operations beyond mere price monitoring. From demand forecasting to pricing pace and macro demand analysis using tools like Air Analytics, RM has become integral to Niza's strategy for profitability and sustainable growth.
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But perhaps most inspiring is Marcos' profound appreciation for his team, recognizing every individual's contribution, from car cleaners to rental agents, in driving the company's success. His humble acknowledgment underscores the importance of fostering a cohesive and supportive work environment.
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Away from the boardroom, Marcos shares his passion for golf, drawing parallels between the strategic challenges of the sport and the intricacies of running a successful business. His advice to listen more to his father and prioritize self-care resonates deeply, highlighting the importance of continuous learning and personal growth.
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Join us as we embark on this insightful journey with Marcos del Cid, exploring the triumphs, challenges, and invaluable lessons learned along the way. For more information about Niza Cars and their innovative products, visit www.nizacars.com/en/.

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📌 Here's a glimpse into the enriching discussion:

• 0:00:00 to 0:04:35 Introduction of Marcos del Cid
• 0:04:35 to 0:09:50 Story of Niza Cars starting the 1960's with cars and coaches
• 0:09:50 to 0:16:30 Strong growth from 1995 to 2014 facing internet revolution
• 0:16:30 to 0:21:45 Niza fell into bankrupcy until 2018
• 0:21:45 to 0:35:45 Technology to develop Niza's direct channels, transpartent pricing
• 0:35:45 to 0:45:00 Revenue Management project changed the way Niza is optimizing in 2021
• 0:45:00 to 0:52:00 All staff is crucial for the success of the company from the cleaner to the clerk
• 0:52:00 to 1:02:00 Similarities between playing golf and driving business
• 1:02:00 to 1:11:40 How does Marcos keep learning to progress and become better in life?
• 1:11:40 till end Conclusion