The 2025 Revenue Management Conference by WeYield, hosted during the ITB Tradeshow in Berlin, promises impactful presentations from top industry leaders.
This event will delve into the latest trends, strategies, and opportunities shaping revenue management in the car rental and mobility sectors.
After the sessions, enjoy a networking cocktail, providing the perfect opportunity to connect with colleagues and peers.
After the presentations, unwind with a refreshing drink and connect with colleagues and peers during our networking session.
The Rise of Franchise Networks in Car Rental - Key Strategies for Stronger Partnership!
The car rental industry has recently experienced a significant shift with the rapid emergence of affiliate and franchise networks. In this insightful session, Mark Richards will draw from his extensive experience in business growth and network management to shed light on these transformative changes.
What you’ll learn:
How to turn Touchpoints into Signals
Every interaction is an opportunity—learn how to leverage technology and AI to transform customer touchpoints into actionable insights.
What you'll learn:
The Key to Pricing Excellence
Discover how modern technology and data-driven insights can give you a competitive edge in the market.
What You’ll Learn in this Session
Unlocking Growth Opportunities in the Car Rental Industry
This session will provide practical insights to help car rental operators and mobility professionals adapt to industry shifts, optimize revenue strategies, and stay ahead of the competition.
What You'll Learn:
And after the talks, we’ll have a networking cocktail - the perfect opportunity to exchange ideas and connect with peers in a relaxed setting.
Stay tuned - more updates coming soon!
Explore the diverse talks and sessions featured at the 2025 Revenue Management Conference by WeYield.
Mark Richards is a seasoned commercial and franchise leader with a wealth of experience in driving international business growth and spearheading strategic transformations.
Renowned for his impactful tenure at Europcar, Mark has excelled in developing robust franchise networks, designing forward-thinking commercial strategies, and leading transformative initiatives that have revitalized operations and expanded market presence across EMEA and Latin America.
His innovative approach to business development, combined with a deep understanding of diverse markets, positions him as a dynamic catalyst for sustainable growth and success.
With a passion for travel, technology, and smart solutions, Markus Stumpe has spent over 20 years shaping the industry. As the Founder & CEO of AIntensify and Cruisewatch, he’s on a mission to bring AI-driven innovation to customer interactions and the cruise sector.
Before launching his own ventures, Markus held leadership roles at TUI, where he worked on pricing, revenue management, and digital transformation projects that connected thousands of hoteliers in real-time. Now, he focuses on helping businesses harness AI, big data, and automation to improve customer experience and drive smarter decision-making.
With over 13 years of expertise in pricing and managing €1bn+ in revenue, Stefan Schösser has built and led pricing organizations across multiple industries. As Head of Pricing Franchise Operations at Sixt, he shaped pricing strategies across 100+ countries, implemented global reporting systems, and drove revenue growth.
Now, as Managing Director of Decurade Consulting GmbH, Stefan helps businesses optimize pricing models, leverage advanced analytics, and implement scalable pricing structures to stay ahead in a competitive landscape, particularly in the car rental sector.
With over 20 years of experience in travel, mobility, and technology, Caroline Simmerman has a proven track record of driving revenue growth through optimized sales strategies, enhanced customer experiences, and successful product launches.
She has effectively led global teams, managed strategic partnerships, and delivered innovative solutions for companies such as Hertz, Karhoo (Renault Group), and Park Plaza Hotels.
Currently, Caroline helps the travel and mobility industry, leveraging her expertise to drive their success.
Enjoy Rooftop is a stunning event venue located in Berlin, just 900 meter distance from the ITB Exit, ensuring easy access by foot from the Trade Show!
