We are excited to welcome you back to London for theWeYield Forum in London!
This year’s Forum brings exciting new features:
One thing that remains unchanged: our event will always be packed with opportunities to share insights, explore new features, network, and broaden your perspective.
We’re counting on your presence!
As always, we are crafting the best agenda to bring you a mix of WeYield news, high-level concepts, day-to-day strategies, and insights into future trends.
This is your opportunity to elevate team performance and drive company growth. With a personalized analysis and a tailored development plan aligned with your strategic goals, WeYield’s 360-degree Yield skills evaluation workshop—led by Anne-Claire and Emmanuel—is designed to unlock your team’s full potential.
In a market full of AI-based solutions, what do those "magical" two letters really represent? We’ll demystify the true scope of AI in pricing and dive deep into the concepts of Dynamic Pricing and Pricing Automation Systems. Learn how these technologies can revolutionize your business and optimize your revenue strategies.
With brokers dominating the car rental ecosystem, relying solely on them can be risky. Shifting your mindset and developing a Direct Business Strategy is key to reducing this dependency. We’ll cover 3 actionable steps, such as:
Join us to explore practical tactics that will help you unlock and grow your direct business.
Join us for an insightful discussion where our panelists will share their experiences, challenges, and success stories on implementing a rate management system.
Discover our panelists:
SAMUEL FRANCISCO - MICAUTO
Samuel is the Revenue Manager and Director of Sales of Micauto, a key car rental player in the Azores Islands.
CHRIS MITRISION - RATEHIGHWAY
Chris is RateHighway's General Manager and the lead project manager for the deployment of RateMonitor at Micauto.
ADRIAN TREACY - WEYIELD
Adrian is our Head of Sales and Micauto's Customer Success Manager. He has been working closely with both Samuel and Chris.
Revolutionizing Car Rentals: How Virtuo is Shaping the Future of Mobility
Karim Kaddoura
Co-Founder of Virtuo - France
Virtuo is Europe’s leading digital car rental service, enabling users to book, unlock, and drive cars entirely through an app—no counters, no queues, just a seamless and transparent experience for today’s travelers. By 2023, Virtuo’s fleet spanned 5,000 vehicles across 35 cities in five countries.
Karim Kaddoura, co-founder and CEO, will share his expertise in steering a fully digital car rental business. He will explore how Virtuo’s technology has revolutionized customer experience and optimized fleet operations, covering everything from logistics and lifecycle management to damage invoicing and risk mitigation, including theft prevention.Virtuo has recently introduced two innovative offerings: an affiliate program allowing independent car rental companies to operate under the Virtuo brand, and a white-label solution providing fleet operators with Virtuo’s cutting-edge digital technology to modernize their operations.
Key Takeaways:
Networking session and discussions over drinks.
Samuel Francisco is currently serving as a Revenue Manager and Commercial Director, at Micauto Rent-a-Car in Ponta Delgada, Portugal, where he has been overseeing key projects and managing revenue strategies since January 2022.
Chris Mitrision has extensive experience in the car rental industry, particularly in pricing and revenue management. During his career, he oversaw revenue and pricing functions for large multi location organizations, contributing to a significant increase in rental revenue and operational cost reduction.
Adrian is WeYield's resident Sales & Client Support expert. With a diverse background that includes various roles at Enterprise and serving as the Director of Sales at Sixt Ireland, his expertise in sales optimization, particularly in broker negotiation and management, is unparalleled.
Karim Kaddoura is a seasoned entrepreneur and co-founder of Virtuo, a leading on-demand car service revolutionizing urban mobility with its digital key technology. Prior to Virtuo, he co-founded Neowebcar, a successful automotive lead generation platform acquired by Groupe Argus.
CitizenM Tower of London Hotel
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Underground: Tower Hill, or Tower Gateway
