Our guest from the Paris 2017 edition where so enthusiast they gave us the energy to set up a Berlin edition during ITB fair. This new edition was dedicated to car rental revenue management optimization with great study cases and oxygen from the speakers. You can watch all the sessions here.
Online reservation via brand website is now understood as essential. However, Philippe, digital marketing expert, found many local businesses are far from having a fully optimized online strategy. He will share his advice and tips on paid traffic strategies to boost direct reservations and improve yield performance.
Revenue management of airline is known to be very structured, with most of optimization decisions taken via automation. André, new RM director a 45000 car-fleet in Brazil, will share his first car rental experience and his vision on what to improve to reach air yield standards.
Outlook of car rental distribution by Nicolas Le Nue. His long experience at Europcar International, EBookers and now CarRentals (Expedia) will deliver his vision of the future of car hire business in the distribution prospective and its evolution over squeezed prices.