Car Rental Market Trends under Coronavirus Covid19 – 11th edition, from 31st July to 15th August 2020
Emmanuel Scuto
August 26, 2020
In these difficult times for the tourism industry in general and for the car rental industry, WeYield has decided to aggregate anonymized data from the various clients we have per geographical zone.
The goal is to share some key performance indicators for the months of August and September 2020 from our WeYield Apps. In this eleventh edition, we compared the indicators between two reference dates (31st July versus 15th August).
These data have no statistical mean due to limited set of companies but more to step back and enlarge the perspective to other areas on the planet. Hope this helps.
Let’s believe the pick-ups are back.
September also saw an increase in demand and has time to catch up last year.
RPD is currently high versus last year, we expect it to drop to stimulate demand.
There are indications of strong demand, we hope this continues as Util at 28% is -18 pts behind the same time last year.
September fleet figures also indicated infleeting (+8) to meet demand. Util is only 4pts behind same time last year and RPD is looking strong.
September RPD has also dropped, this is despite an increase in fleet (+8%).
Perhaps pricing is being driven by less experienced players in the marketplace.
September exhibits similarities to August demand and Util is already at 34% (+ 10 pts vs last year).
September is showing demand build up, with RPD still below but catching up on last year. Util at 16% is behind last year by -4 pts but has shown a +5 pts increase since end of July.
Published by
Emmanuel Scuto
25 years of passion for accelerating revenue management performance