«Because I know that the demand will be coming, I am able to maintain the current price levels and avoid starting a price war!»
There is undoubtedly a strong correlation between air bookings and car rental demand.
Launched November 2020, WeYield gives car rental owners, operation directors and revenue managers the ability to determine future demand behaviour based on the current number of confirmed passenger arrivals to their key airports.
Have you ever lost confidence in your pricing strategy because of the uncertainty about air passengers bookings?
How useful might it be to improve your fleet allocation with concrete air passenger demand information?
« The tool is particularly interesting in the COVID period where the forecast is blurry »
« I am more confident in being able to price days differently as I can see the volume of air arrivals per day. »
‘On Stay’ Analysis
Compare the profile of the air passengers time spent in location versus your car rental reservations trends
Compare arrivals per day with your own car checkouts
Year on Year (YoY) Comparison
Compare flight demand this year with last year (at same point of time) to understand Air YoY demand variance
Investigate how your RPD is impacted by the volume of air passenger traffic to your key destinations
How are the charts computed?
WeYield receives IATA flight booking data via an API, this indicates the number of arrivals for every airport and the length of stay before the passenger returns so we can compute an ‘on stay’ metric indicating the number of passengers that are still present at the destination for a given day.
Reports are updated daily so clients can compare the report to the previous dates and identify the days where air demand is growing.
The correlation calculation indicates the strength of the relationship between the air data and your own car rental demand.
Compare directly your checkout number with the number of passengers arrivals in an airport day by day.
How should I use this data?
Validate pricing strategies: Our Customers can use this data to understand where the air demand is picking up and assess if their current pricing strategy is appropriate for the demand building up.
Investigate past season’s correlation: Utilise the date range function to investigate how previous seasons/years booking performance correlated with the air data. Identify if some of your sectors are more highly correlated than others with the air traffic.
Plan fleet requirements: Utilise the reports to understand possible future flight levels and plan the number of cars you will need at your airport locations. Investigate the correlation of the air data with booking trends of your different car categories to identify opportunities.
Customers must already have access to WeYield piloting modules in order to subscribe to the Air Analytics data.
Clients pay per airport subscribed, for more information talk to your Customer Success Manager.
Frequently Asked Questions
What data is included?
The data comes from the reservations system of IATA participating airlines. Please note a few low cost airlines do not share all their informations, but a vast majority of the air passengers will be included and the correlation will still show you if the relationship is strong and hence indicative of demand. Check with our CSM team to identify if the airlines key to your region are included.
Does the air data include transit passengers?
Transit passengers are excluded from the charts, as these have limited ability to impact your car rental demand.
What about people travelling home, are they included in the air passenger numbers?
We have excluded customers with less than a 1 night stay, to ensure data is more comparable and to exclude passengers potentially returning home to their country of residence who are unlikely to need a car rental.